was launched in March 2012 following an idea from the management team at RAAP Trading. From its very inception, the brand has focused its development on a wide range of home and personal care products.
In its early years, Violetta launched a marketing campaign aimed at promoting mass-market products in the local market. The positive results achieved and the solid reputation built up over time paved the way for the launch, in 2017, of a range of products in line with the company’s new focus and mission: eco-sustainability, biodegradability and eco-friendliness, with a particular emphasis on ensuring the ongoing well-being of consumers throughout the product’s use and consumption.
Since 2018, this domestic investment has also been complemented by commercial initiatives aimed at expanding the brand into various European countries and different market segments.